About Us
A young French woman, Louisa, was head over heels in love.
All she wanted? To gift her boyfriend something daring — a bold surprise that would capture her passion and devotion without saying a word.
In 2023, after searching through endless shops and lingerie brands, Louisa realized:
Nothing felt intimate enough. Nothing screamed “you’re mine.”
She craved something that wasn’t off the rack — but off the charts.
So she created it. A one-of-a-kind thong with a personal message stitched just for him.
What began as a love letter in lace became a symbol of seduction — and started a movement.
Based on feedback from the very first clients, Louisa knew quality had to match the fantasy.
So she created her own technique — one that secures every letter in place, even through the wildest nights.
No glue. No shortcuts. Just a custom-developed method designed for comfort, safety, and lasting quality.
This innovation didn’t just solve a problem — it set Dulce apart from every other lingerie brand.
Because when it comes to love, details matter. And Dulce doesn’t fall off.
The first piece made hearts race — and inboxes explode.
Everyone wanted more: bolder sets, dazzling styles, exclusive designs.
That’s when Louisa knew: this wasn’t just a gift anymore.
It was the start of a brand built on desire and confidence
She launched the brand with an inspiring collection of bold new lingerie sets and thongs. Every piece is exclusive to the brand. The cherry on the cake? We personalize it.
With a nod to her Latin roots and her passion for Dulce de Leche, Louisa chose a name that felt like a love note — soft, sweet, and full of meaning.
“Candy made from milk” — a thick, sugary, caramel-like treat — became the symbol of her vision:
A brand where every woman feels as irresistible and enchanting as this indulgent dessert.
Sensual. Sweet. Addictive.
The name was clear: Dulce.
Today, Dulce lets thousands of women write their own love stories — on their own bodies.
With a name, a word, or a little secret stitched into lace, each piece becomes more than lingerie.
It becomes a message.
A mood.
A moment he’ll never forget.
What started as a sweet surprise for her boyfriend quickly evolved into a small business on TikTok, with orders pouring in and borders being crossed.
Dulce's personalized lingerie blew up online. Today, Dulce has smashed the 100,000 sales milestone and shipped personalized, one-of-a-kind lingerie to over 55 countries. Both women and men are raving about it, adding a bold twist to their love stories.
The community celebrating our creative designs has exploded across social medias whether it be TikTok, Instagram or Facebook.
Louisa and the Dulce team are incredibly grateful for this extraordinary journey, and we can’t wait to share the love even further !
@DULCESTOREPARIS
A young French woman, Louisa, was head over heels in love.
All she wanted? To gift her boyfriend something daring — a bold surprise that would capture her passion and devotion without saying a word.
In 2023, after searching through endless shops and lingerie brands, Louisa realized:
Nothing felt intimate enough. Nothing screamed “you’re mine.”
She craved something that wasn’t off the rack — but off the charts.
So she created it. A one-of-a-kind thong with a personal message stitched just for him.
What began as a love letter in lace became a symbol of seduction — and started a movement.
Based on feedback from the very first clients, Louisa knew quality had to match the fantasy.
So she created her own technique — one that secures every letter in place, even through the wildest nights.
No glue. No shortcuts. Just a custom-developed method designed for comfort, safety, and lasting quality.
This innovation didn’t just solve a problem — it set Dulce apart from every other lingerie brand.
Because when it comes to love, details matter. And Dulce doesn’t fall off.
The first piece made hearts race — and inboxes explode.
Everyone wanted more: bolder sets, dazzling styles, exclusive designs.
That’s when Louisa knew: this wasn’t just a gift anymore.
It was the start of a brand built on desire and confidence
She launched the brand with an inspiring collection of bold new lingerie sets and thongs. Every piece is exclusive to the brand. The cherry on the cake? We personalize it.
With a nod to her Latin roots and her passion for Dulce de Leche, Louisa chose a name that felt like a love note — soft, sweet, and full of meaning.
“Candy made from milk” — a thick, sugary, caramel-like treat — became the symbol of her vision:
A brand where every woman feels as irresistible and enchanting as this indulgent dessert.
Sensual. Sweet. Addictive.
The name was clear: Dulce.
Today, Dulce lets thousands of women write their own love stories — on their own bodies.
With a name, a word, or a little secret stitched into lace, each piece becomes more than lingerie.
It becomes a message.
A mood.
A moment he’ll never forget.
What started as a sweet surprise for her boyfriend quickly evolved into a small business on TikTok, with orders pouring in and borders being crossed.
Dulce's personalized lingerie blew up online. Today, Dulce has smashed the 100,000 sales milestone and shipped personalized, one-of-a-kind lingerie to over 55 countries. Both women and men are raving about it, adding a bold twist to their love stories.
The community celebrating our creative designs has exploded across social medias whether it be TikTok, Instagram or Facebook.
Louisa and the Dulce team are incredibly grateful for this extraordinary journey, and we can’t wait to share the love even further !
@DULCESTOREPARIS